Highly concentrated purple shampoo cleanses, tones, and repairs while keeping hair hydrated from roots to ends. Sulfate-free formula creates a rich lather to neutralize brassiness and boost brightness after one use for all blonde, lightened, and grey hair.
*Compared to top purple shampoos
OLAPLEX restores damaged and compromised hair by repairing from the inside out with their patented single ingredient, Bis-Aminopropyl Diglycol Dimaleate. Once all the bonds are intact and in alignment, you have healthy, beautiful, shiny, touchable hair.
Olaplex is a system that permanently rebuilds the damaged disulphide bonds in your hair that are broken during the chemical process. If you’ve over-bleached or had your hair highlighted for years, Olaplex allows you to rebuild the strength, structure and integrity of your hair; a ‘reset’ for your locks, if you will.